Advertising and Marketing Help For Your Coastal Vacations Home Business
IT'S shocking...but most directors do not reveal what is really working for them...They would prefer to keep their good and secret resources to themselves. They work from a theory that there is not enough to go around. They work from the competitive edge. I am different. I share with my team what I do, what works and what does not. As you read everything below, know that these are not resources I just found today, they are what I use for my coastal business, and I am pleased to show you what has worked for me and nothing that has not.
There is only one way to let prospects know about what you have to offer them, and that is by telling them. Whether it is by word of mouth, on the internet, in radio ads, TV commercials, in print, it all basically comes down to marketing and advertising. People will buy from you, primarily because they like you, feel that they know you and trust you that you have their best interest in mind.
There are those who market via scare tactics and by creating the feeling of scarcity, that if you don't purchase today, the special item will be gone tomorrow....maybe, but more than likely, unless you are purchasing a painting by a famous artist the offer will be repeated in some form. This is not the way I market.
There are a multitude of ways to market your product or service. As I am in Coastal, all references will be made to marketing the coastal vacations packages and opportunity from hence forth, but all techniques can be translated to anything you wish to market.
This is a very long page, and will be added to as new materials and techniques arise, so please bookmark this page and come back often. Please note that you are welcome to use the techniques but not to publish ANY PART OF this website in any form under your own name without my written consent, Maria Porter the owner and developer of this website..
Cheers
Maria Porter
972-881-4694
Table of Contents:
1 Reports
2 Press Releases
3 Article Writing
4 Ezine Advertising
5 Newspaper Advertising
6 SEO
7 Magazine Advertising
8 Forums
9 Co-Reg Leads
10 Purchasing Leads
11 Free Advertising
12 Pay Per Click
11 All About Hosting/Domains/Autoresponders
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1 REPORTS
Writing and giving away reports for Profit or to gain subscribers has been a marketing method of choice amongst the BIG BOYS for years.
Take note the next time you visit a website....Invariably you will see offers like:
Join our mailing list and receive the TOP SECRET 10 Best Ways to get.......
Writing reports builds credibility. Everyone wants to be associated with a knowledgeable marketer who is going to give them, exclusively the inside scoop to how they are really making it on the internet. The sign up tease generally leads to a purchase of some kind, whether it is an ebook, a piece of software, after all even the Guru's are out to make money. The trade off is that you will get some good information that you would not otherwise have access to.
I know what you are thinking, I can't write, I can't spell and how do I tie this all up together in the first place. This page assumes that you already have a website and know the fundamentals of setting up a website. If you don't, scroll all the way down to PART 13 and read that section first. :-)
If you do not know how to write reports, I do recommend reports.bigbig.com
For a minimal investment you will learn how you can simply and effortlessly put together a great unique report which you can sell, give away to build a mailing list.
You can also hire a ghost writer to write reports for you, go to www.elance.com and request a quote.
Reports can also be verbal or in video form. I personally use mariaporter.byoaudio.com for all my recordings. You can check one out on my home page.
Last point, don't be shy....if you are good at something, tell the world. We all have abilities and talents, let's share them with others.
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T2 Press Releases
Whenever you do a search for coastal vacations you will invariably find a large proportion of the websites listed, to be press releases.
Press releases are not written by the press. They are articles about a person or company written by the person or company.
There is a great report on 'Top Ten Tips On How To Write A Successful Press Release'
at http://www.free-press-release.com/how-to-press-release/
You can also sign up for a free webinar training session with www.prweb.com to get yourself acquainted in PRWEB's back office and writing tips.
The easiest way to submit your press releases is through a press release submitter. I use and can recommend:
Press
Equalizer
Click Here
If you need templates and tips on how to write a press release I recommend;
The Definitive Guide. Brand New Guide On Ranking Better Than #1 In Google In Under 24 Hours! Click Here
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3 Article WritingThis is becoming one of my favorite ways of promoting my website. I have only written a few articles but it seems like everyday I get notification that an article has been accepted by yet another ezine or article directories.
The top article directories are
Instant Article Submitter
Click Here
You can add articles to your blogs to make them 'sticky' to the search engines.
You can hire a ghost article writer if you feel that you do not have the skills to write.
If you need help in this please email me for a reliable source. Another technique you can use is to rewrite articles and make them their own.
Before submitting an article you are rewriting, make sure that it is unique in content by going to: http://www.dupecop.com/dupecop-desktop.php
4 Ezine Advertising
Ezines are niche electronic magazines sent to optin subscribers, usually a couple of times per week.Beware of the ezines that send out daily.
Ezine advertising has been popular for years. It seems to be having a rebirth of some what over the past year. After all the spamming scares and complaints, many ezines were forced to completely closing their doors. Since then the reputable ezines took the step of only accepting double op-tins into their databases as well as in some cases charging for their publications. The result is once again, ezines are a great resource for the advertiser. There are many types of ad space you can purchase within an ezine publication, top line, bottom line as well and a classified ad spot. generally you get what you pay for. Solo ads, where your ad, by itself is sent to the database is the best way to go.
The following are established and inexpensive ezine posting services
2BucksAnAd: Click Here
EzineAdNet: Click Here
The Big Ezine Directory: Click Here
TIP: As you know the Headline is the most important
aspect of any ad.
Get A Free Headline Analysis Report for your headline from;
http://www.aminstitute.com/headline/
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5 Newspaper AdvertisingNewspapers still pull, however their market share is quickly being taken over by the internet. You can however build online traffic through your offline advertising. If your aim is to get a prospect to call you, then only include a toll free number in your ad. If you wish to drive traffic to your site, include both a website address and telephone number.
Personally I recommend the smaller newspapers, local ones with a loyal readership. For a high ticket item like Coastal, personally I would not advertise in the shopper or thrifty nickel (but we have had sales from them, so go figure).
Be aware that there will be a percentage of your respondents who do not have computers, so be prepared to pass on some printed materials to them.
Personally I recommend circulations of 250,000 or less. The reason for this is that the larger newspapers are just too large and it is difficult to find your ad.
Make sure you have a copy of the newspaper before you decide to engage in an advertising campaign. There may be a section in the paper more suitable to what you are offering rather than the generic classified section. Always ask for a checking copy after you have decided to go ahead and have paid for the ad.
http://www.newspaperlinks.com/home.cfm a great newspaper search portal.
http://www.advertisingresults.com/ for ad design and implementation.
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6 Search Engine OptimizationWith all the google algorithm changes, dead end links, linking strategies, fresh content, Web 2.0 systems etc, is it any wonder that the average person has no idea how to get their website up in the search engines and keep it there?
You can do it yourself, but it takes time, a lot of effort and knowledge.
There are 2 ways to strategize and to actually succeed.
1 SEO Software
award winning software, try the free download first.A Gift from me : 2 Incredible FREE E-Books
Proven Methods For Successful Search Engine Marketing
Successful Search Engine Optimization FREE E-BOOK
How To Get High Quality Inbound Links
How To Get High Quality Inbound Links FREE E-BOOK
2 Professional Services.
There are many companies to choose from. Personal recommendations are always the best, however these companies do have a track record for top search engine positioning:
Always ask for testimonials.
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Must Read Blog: http://www.mattcutts.com/blog/
Add him to your Google reader.
7 Magazine Advertising
There are many magazines available on the market place today. For a home business I recommend going through a broker who not only will design an ad for you but also get you the best prices.
I have always used www.wolfenterprises.net for my magazine ad placements and have been very happy with his service.
If you can swing it, the front page, back page and center pages give the best results. Full pages are best, but even 1/4 and 1/6 page exposures bring in prospects.
If you are using a toll free number for your ad, be prepared to have calls come in even 1 year later, so don't drop the number too quickly.
8 Forums
There are many forums and groups you can join and post your messages on. Be careful of the policies of the board. Generally no blatant advertising is the rule of thumb. Don't just pop in for a day and spam the boards with the same message, you will be banned from future posting.
Join a board that you know something about and add useful content. Don't try to add to your postings number by saying, me too, yer that's right.....Quality and not quantity is the key.
You can find forums on:
9 Co-Reg Leads
The buzz word for the past year. Co registration leads are leads that are generated by a company but are shared with you. You have seen those offer pages, you may also be interested in.....the following offers. You may click a box or two on the offer page and now you have become a co-registration lead.
The benefits of purchasing co-reg leads is that you can increase your subscriber list dramatically and at an affordable cost per lead, the negative is that this list will never be as responsive as a lead you have generated on your own.
There are many brokers, many who do not advertise online. You can stipulate how many leads you wish to have delivered per day so as not to go over budget.
http://www.coregpartnerfinder.com/
10 Purchasing Leads
You have heard it said before, a lead is a lead is a lead.
However if you are lucky enough to purchase a real time, non incentive phone verified lead, it is better than an older lead that has been sold a gazillion times.
Even older surveyed leads are better than an email with just say a name and email address. Many autorepsonder systems will not allow you to upload leads without full mailing addresses and I.P. addresses.
Many networkers prefer to use genealogy leads as these leads have already been in a networking business before. They are buyers not seekers. This is a matter of preference. (Note you will receive a genealogy CD with 4.1 million leads with membership in my team).
My favorite coastal specific lead is from http://www.mlmleadgenie.com
but there are many other lead sources available. I have over 20 good ones on my team website and the list could be a lot larger.
The secret is the script you use, your attitude, how quickly you follow up with your prospect and how many times you follow up. You have heard that the secret is in the follow up, the secret really lies in relationship building and the different methods you choose to follow up with. I like emails, snail mailings and the phone of course.
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11 Free AdvertisingGenerally you get what you pay for, with the exception of a few great sites.
There are lots of websites offering free advertising. You can do a search for free classified ad sites and come up with more than you can handle.
A good tip is to set up an email address to handle your free advertising, in case it gets hold of by spammers. This way your main email address remains safe.
The top sites are
DO READ THEIR INSTRUCTIONS AND FOLLOW THEM! Be honest, do not post in the wrong section, your ad will be deleted. You may be able to get away with spamming all the sites for a week or so, but eventually you will be caught and blocked from future posting.
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12 Pay Per ClickWithout doubt the easiest way to generate real time specific leads to your business is through pay per click advertising. The 2 Big Boys being Google and Yahoo.
To check out their sites go to
http://www.content.overture.com/d/
Your site will get positioned higher in the sponsored search section in 2 ways.
1 quality of the ad and it's popularity
2 your click $ amount
Theoretically you could have a 10c ad shown as high as a $5 ad if it is well written. In reality, this is difficult to attain.
There are also a few tactics you can use when starting your campaign.
You can attempt to be the highest bidder and perhaps lose a lot of money, or you can bid in related keywords, or you can bid on mis-spellings of the top key words.
Make sure you have set your daily budget with an amount you can afford. Many people have made a fortune with PPC and it should be part of your advertising arsenal, but not the only thing you should be doing.
Note: If you feel that there is some click fraud going on, do contact customer support, as clicking away on ads to deplete the advertiser's funds is totally ILLEGAL.
13 Setting Up Your Systems
All About Hosting/Domains/Autoresponders
Wow, I made it all the way to the end, and so have you.
If you are looking at coastal vacations, there are many systems already in place.
The official sites:
www.coastalincome.com/maria click on getting started and you will see that their entire system, including toll free #, retail, presentation, incentives and business site are only $79.95/mo. After 5 referrals your websites will be free (If you are thinking of signing up and have not got a sponsor using this system, please use mariaporter@onebox.com as your referrer)....thank you.
I also use www.vacationpower.com $29.95/mo some use www.coastalsuccess.com $29.95/mo with leads (altho' this site appears that it has not been updated in many years)?
There is also a call center www.wecloseyourcoastalsales.com if you wish to see my replicated site or www.wecloseyoursales.com if you wish to see the system info site. This costs $49.95/mo
The systems above all have capture pages, autoresponders and back offices for training and management already set up for you.
However, the search engines are not fond of replicated sites. If you are purchasing leads and ads, you may not be so concerned about this.
If you wish to have a higher ranking you will need to host your own website.
Companies who have already designed coastal sites are:
Splash Pages:
http://www.ipodiums.net/members/expectyoursuccess/newmember.html
You will need to have a domain name for your sites.
I recommend www.namecheap.com and www.godaddy.com
You will also need to have an autorepsonder system. There are many to choose from.
I use www.aweber.com and www.royalresponder.com
But you will have to create your own messages or get them from your upline.
If you know how to make websites and host them, I recommend
http://webhosting.yahoo.com (Who I use)
www.templatemonster.com for templates
http://www.xsitepro.com as the popular
alternative to frontpage and dreamweaver
You may also choose to accept credit cards.
Coastal recommends: www.coastalvacationsmerchantaccount.com
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Please use the information as you see fit. Do not hesitate to call and ask me about anything you have read here, or anything at all.
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Cheers,
To Your Success,
Maria Porter
Level 3 Director
972-881-4694 / 866-629-3806
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